Today, life is so different compared before. People think fast, work fast, wants thing to be faster and more easier and one of example is the direct email marketing strategy. Most of individuals today makes things more faster or what we call faster as we could think. Well, making more things faster makes us be more productive due to many things being done in a short period of time. But there are so many advantages and disadvantages that we need to look at. At times we need to be careful and think of its effect.